NALLI JEWELERS
Nalli a household in the textile industry has ventured into
the gold business. For a longtime nearly 84 years now, Nalli has been known for
selling silk sarees and other variety of sarees. Now, Niranth Nalli – grand son
of Nalli has come out with the idea of taking their brand name to the next
level. After a huge and competitive market research they have come with the
idea of starting a jewelry showroom in Chennai. According to the management
they have invested 100 crore in setting up this showroom.
They say that they came out with this idea because they
thought that gold is very much related to wedding jewelry. They also said that
people keep buying costly sarees for wedding though the rate of the silk sarees
has doubled over the past two years. Similarly they say that people would buy
gold jewelry since it is an important part in the wedding ceremony. This idea
of starting the gold showroom was conceived before three years and it took some
time for them to materialize it.
Nalli set up its first showroom in T.Nagar which is known to
be hub of textile and gold shops. This showroom has five floors and the first
three floors have the gold and silver jewelry. The rest of the two floors are
yet to be set up with diamonds and platinum jewelry. They are sure to win the
hearts of their customers with the brand name they possess. They are looking
forward to reach great heights with this jewelry show room.
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